Best Automation Software for E-Mail Marketing.
Email marketing automation, something absolutely all businesses need to include in their marketing strategy if they want to increase their conversion rate. And of course, increase their sales. Let's get into it. Okay, so email marketing is no hidden secret. It's been around since the birth of the internet, but in this modern world of advertising, whether a new shiny object platforms launching almost every single year like Facebook, Instagram, Tick-Tock and now potentially even Clubhouse, it's very easy for old bread and butter marketing tools like email marketing to get pushed aside to make room for the new. But trust me on this one, all businesses, regardless of your product or service, should have an effective marketing strategy in place in their overall advertising strategy. And gone are the days of you having to setup manual emails. We can automate things. Now, that's what we're going to be going through today, how you can set up simple automations that are increase your conversion rate. And of course, your sales. Now, over the last few years, in multiple businesses, we've tested out a number of different email marketing tools we've used MailChimp reviews get response. And what we've found to work the best for us is active campaign. Now, active campaign is an all-in-one mark eating automation tool, which essentially has taken over our end-to-end customer journey, and we even use it as our CRM system now. And that's what we're going to be going into today. So in fact, let's jump straight onto the mac and get into active campaign. So first of all, if you haven't used active campaign before, you don't have an account, click the link in the description and sign up for a completely free 14-day trial. When you click, the link is going to bring you to the page on screen, putting the email address and hit start your free trial. Now, by the way, you don't have to go ahead and Factor campaign. You can use any tool that you want to. This is just what we've found to be the best for us and our clients. But you can carry across the exact same principles I'm gonna go through in this Blog to create automations on whatever tool you decide to use. So you're going to go ahead and you're going to create an account. Let me just go full screen on here right now. So make sure you can see things we might need to blur some stuff off the screen. And so this is our active campaign for our newest business learn ABS, which is our ads, education platform. And here we can see an overview of all of the contacts we have. We use this as our complete CRM. Somebody also make sure that we have going. This is our dashboard.
So let's give them 15 minutes first. And then we're going to check. Does the contact match the following conditions? How's the contact? Got a tag purchased Facebook ads $19 so essentially we will add a tag to our contact automatically when they have purchased our Facebook. Ad course, I'll run you through how you can do that in a moment, and we are now saying, have they purchase? Have they got this tag? If yes, then enter the automation. We don't need to send them the sequence. If know no, then send them abandoned. Cart email one. Have a look at what these emails look like. So click on the email here, we essentially just reminding the person. So hey, first name I AG earlier today, you try to join our Facebook apps course, but for some reason your order wasn't completed. Just wanted to drop in and check if there's an issue ran into. Don't worry, let the clothes page. I've got your pending order to save so you can pick up where you left off, and we have a link there. Please feel free to respond to this email with any questions you may have. Thanks learn ads team will go previous now. So go back. So this is a very simple reminder e-mail. You can tailor this to whatever industry you are in. I'll also give you a some hints and tips on where you can find email templates later on. So we're going to wait one day to see if this person actually goes ahead and purchases. Give them a chance we're going to have been going to see again, does the person match the tag purchase? Facebook ad? So has this person email work have they purchased? If yes, the move going to say, let's add a tag to that person. They completed the abandoned carts sequence. Now, it's really important to add a tag if they have converted from the sequence, because we need to let ourselves know whether or not these sequences are actually working. So we can work on kpis and figure out what we need to change within our automation, or maybe even what emails we need to change. So we're adding a tag to say the email sequence worked, and I'm attending the automation. If they sell, haven't purchased, going to send them, abandoned cart email to again, just tailoring that slightly, we're going to wait one day. We're going to check whether they've purchased again, if they have then her aim, there's the tag and the automation. If no, then at this stage, the automation has failed, they've received three emails is still haven't purchased. We're going to add a tag saying they've completed the email sequence, but there was no purchase just to let us know that it wasn't successful. And at any point, if we go to look at one of our customers, we can then see if they've already been through a sequence and whether or not that worked for them. So this is what a abandoned cart email sequence looks like on the back end. Let's go ahead and create one of these from scratch. So we go on automations, and we're going to hit create an automation. I'm going to start from scratch. Although there are a whole bunch of templates you can use, go ahead and play around with these yourself and see what is what is best for you hit start from scratch, it continue. And what we're going to do is when I add a start trigger. So the first thing we can do, first of all, is we can name this. So that's called it. Okay, in fact, on scoreless Panic, our dummy. So I know that this is not actually going to. It's not what we're going to use. So we need to first set a trigger. So how does somebody enter this automation? They can. It can be them subscribing to an email list. It can be submitting a form opening, or reading an email, or what we're going to do is we are going to have it. So a tag is added. Okay. And we need to actually set up this tag. So the tag is going to be stasis completed order form, Step 1 you can name this tag, whatever you want. And we want to run this automation once. What this means is we only want somebody to go through the abandoned car email sequence one, we don't want them every time they abandoned cart to be stacking up these emails, and they're getting the same in work.
Email again and again, there's just no point here, add start. And then what we do need to do is add an action now in our sequence before we had a wait time. So we can go and conditions, and we can hit wait, but just to run you through, these are all sorts we can do. We can send an e-mail send an SMS, send a notification email. We can wait, we can do it if trigger. So if yes, if no, go to another action. A goal, we can start a new automation there really are. The possibilities are endless with this. So I'd recommend you starting off low and then figuring out more complex automations later on. And we can jump on some of those on this channel in a van, a future date waiting for a specific period of time. I'm going to wait for 15 minutes, not days hit save. And then we want to send our first-ever emails or sending options. Send email. We're going to create an email name. This email abandoned cart one and a quick nap. And on active campaign, we have a whole bunch of options as to what kind of email layout we want to create. I like to stick with a text-only layout because it's the most that looks like a it's the the closest to an organic email that you've received some stuff from someone. But if you want to, you could do a ready promotional, a promotional type email.
So we send them a welcome email. We add the tag, receive welcome email. We waited eight, and then we check whether they have purchased our protocols. So have they got the tag purchase? Facebook ads Pro, if yes, and do automation? If no, then add a tag in upsell sequence and send them the first-ever email. Now, I'm going to show you this email. If you want to see this see sequence. You can go ahead and purchase a Facebook ad free course. It's $19 as cheap as ever going to be, learn, ads, dot IO, and you can copy our automated automation system, automation sequence, I should say, but make sure you tailor it for yourselves. I see anybody that's got the exact same sequence on the be coming for you. We're going to wait one day. You're going to check whether they purchased, if yes, then call going to add the tag, to say that this sequence was successful, if know that we're going to send them the second email. Now, this particular sequence is five emails long. It's longer than abandoned cart sequence, because the price gap between the two, what is good is quite great. And so we need to make sure we are nurturing the customers. But I would recommend anything from three to five days for any kind of upsell sequence from a low ticket to a high ticket for your product or service. So that is two very simple and effective email sequences that you need to introduce to your business today if they are relevant to you, your products and your services. If you want me to go through more in-depth sequences, because we have a ton that we run and we have run for are mirrored of clients over the last couple of years. Let me know in the comments down below, and I'll be sure to create more automation Blog in the future for now. Let me show you where you can find some templates do to help you out. If you want to create either of those sequences we've gone through today. So all you need to do miraculous tool for you. One called Google go to Google type in abandoned car email sequence template, and you'll be shocked. How many templates you'll be able to find online here. We've got one from activecampaign. We've got a whole training blog, which is going through exactly what kind of sequences or how to create these sequences. We have different subject lines that you can use. We have different tones, actual messages you can copy and paste to your customers. There are a whole bunch of websites. There's another one here from optinmonster, whole bunch of websites, which literally have a whole bunch of template's which you can use can tailor for your company. So go out there. Go on Google. There's no excuse set this up, get automated and start increasing your conversion rate and your sales rate online. That's it for me. Click the link in description. If you want to sign up to actor campaign, get their 14-day free trial. Believe me, this tool completely change the way that we do business.
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